Brand happy for start-ups
So you are ready to create your own business but need a compelling way in which you can communicate your amazing product or service to the world.
Yes we are talking about creating a brand that will connect all the dots for your customers. A brand is more than just a logo, it’s a kit of parts, each one connecting the points that will allow your world to be understood easily by your customers and keep you front of mind when they need you most of all.
It doesn’t need to be complicated, it just needs to be authentic and true to who and what you do and getting this right from the start will set you on the right path to succeed.
A typical project process
…and the steps to building your own happy brand.
Let us know what you need help with and your budget and we'll return our proposal.
Your point of difference and understand your audience and competitors.
Your narrative and build a foundation for your brand.
Your custom identity to match your brand foundation and narrative.
Your brand assets and tools to help you communicate consistently
You to market, build a campaign to get you started in the right places.
What makes a happy brand?
It starts with you. When your customers know who you are, what you stand for and what you do no matter where they connect with your business, your brand is in a happy place.
People purchase with emotion, they buy into brands because they like their story, your products and services match what they are seeking, but your story makes you different to your competitors and therefore more engaging. If you create a brand that tells a story, speaks to who you are, what you are striving for and matches your personality and passion, you have a greater chance of success in growing your business.
When you can connect with your customers without saying a word, or deliver a solution to their problem with minimal fuss, your brand is doing far more to build loyalty than you can imagine. When the smallest details can make the difference in a crowded market, a well thought out and original brand presence will be what customers remember.
Read up on our favourite projects, establishing visual identities built for longevity.
The 4 pillars to good branding:
It starts with your story. What is your company vision, what do you value, why are you doing this and who do you want to engage with. By understanding these points from the start, you can begin to shape your brand personality into something more meaningful to the customers you seek.
A brand with personality can help to establish your company's values and mission, which can help build an emotional connection with your audience, especially for those who are looking for companies that align with their own personal values. It can make your company more relatable and approachable, which can be particularly useful if you are targeting younger consumers.
Having your own unique brand identity will be the most valuable thing you can do for your business. It’s the one defining point that speaks to the originality of your product or service against any of your competitors. It will allow you to express your narrative and really connect with an audience that is searching for what you are selling.
It’s more than a logo, it’s a complete visual style that allows customers to instantly recognise you from a colour, a font or a graphic device. Having an identity that matches your brand personality will allow you to connect in a much deeper way.
Once you have crafted your unique identity and style, it’s time to start developing it for the real world. From developing brand guidelines to building a website to suit your needs or a campaign to find your customers, there's a lot to take on board and deliver.
Having the right tools for every customer connection point is a must. That’s why all our brand identity projects are delivered using the Brandora online guideline platform. This will house all your logo versions, colour palettes, fonts, imagery and more. Making sure you have everything you need at your fingertips. We will work closely with you to develop any additional items you may need and are always ready to help you through each and every process.
Why is a strong
brand identity important?
A strong unique brand identity can help you stand out in a crowded market and with so many brands vying for consumer attention, a strong brand identity helps you differentiate yourself from the competition.
It creates a consistent brand experience, helping you connect with your customers easily across all touchpoints, from your website and social media to your physical storefront and customer service.
It builds trust and loyalty and when customers know what to expect from your brand, they are more likely to trust and become loyal to your company. A strong brand identity can increase the perceived value of your brand, which can lead to increased sales and profits.
This helps with marketing efforts and makes it easier to create effective campaigns which resonate with your customers, as you have a clear vision and message to convey to your audience, which further enhances your brand value with them.
A great startup brand identity offers so much more than just a logo
Building a great brand can help a business to stand out in the market, attract and retain customers, and drive long-term success. Crucially, a strong startup brand design has benefits for both the business and its customers.
A strong brand can foster a sense of loyalty among customers, leading them to choose your business over competitors.
A well-known and trusted brand can improve the overall customer experience, as customers know what to expect and can feel confident in their purchase.
A strong brand can enhance the credibility of a business, making it more trustworthy and reliable in the eyes of customers.
A strong brand can give a business a competitive advantage in the market, as customers may be more likely to choose a well-known brand over a lesser-known one.
A strong brand can increase the value of a business, making it more attractive to potential investors or buyers.
A positive company brand can also improve employee morale and engagement, leading to increased productivity and retention.
intwo are two designers passionate about brand and giving you the foundation for a successful business. Whether your business is big or small, get in touch to see how we can help connect you with your audience.
intwo provide brand identity, design and web services to purpose-driven businesses in order to drive change for the planet and its people; and in doing so, also subsidise our own ethical initiatives.