Create a successful brand today

Download our free guide to learn the five essential steps that your brand needs to have in place, in order to create a successful brand identity.

Why does my business need to have a brand identity?

It’s a common misconception that a brand identity is just a logo or visual design elements. Your brand identity is more than just a logo.

Your branding helps you to convey your business and your story to the world. A great brand identity will help customers to recognise you instantly.

Telling the story of your brand goes far beyond an attractive colour palette and a distinctive logo. Brand identity encompasses visual, linguistic and strategic communication between you and your target audience.

Download our free guide to learn about the five key steps that your brand needs to have in place, that will set you on the right path to having a strong brand identity.

  • Learn why strategy has a key influence on your brand identity and how it should always be the first step in your process
  • Understand how to tell your brand’s story and why a great story will help your customers to engage with your business
  • Discover why knowing your audience is crucial to engaging your customers and how to create an ideal customer avatar
  • See how important the visual identity and design elements of your brand are when you want to make a great first impression
  • Learn about brand style guides and how these provide a visual reference for how your branding is used across different mediums

What people are saying about our value-packed freebies

Reading this guide before starting my small business made a huge difference to me.
Thanks for the guide you guys. I've only just started my merch company but determined to do things right.

About the authors

Hi! We’re intwo, a boutique brand and web design agency based in sunny Sydney. We help startups and small businesses stand out from the rest of the pack and feel confident in their brand.

The experienced team offer graphic design, branding and any creative visual request you can conjure. Looking great is one thing, generating leads and sales for you is another – intwo also happen to be specialists in WordPress websites and SEO. (We also create digital products of our own when no one is looking).

We’re not fans of spam and we’re sure you’re not either. We want you to be excited by our emails, not annoyed by them. That’s why we’ll only use your name and email address to send you emails with valuable content. You should also know that we respect your privacy, so we’ll never sell your email address to any third parties or disclose your personal information to anyone outside our organisation. View our privacy policy here.


Learn the five essential steps that your brand needs to have in place, in order to create a successful brand identity.


Learn the five essential steps that your business needs to create and maintain a successful brand identity.