Ausmech

Task

Ausmech are a business operating across several sectors in the construction industry – namely Fire Protection, and Air Conditioning, with plans for other areas in the future. They required an overarching brand approach that could adapt to each of the core business offerings, while still allowing for further expansion. The master brand was obviously central to the solution and after vigorous stakeholder engagement the modern identity took shape. Responsive to colour for each of the sub-brands, the identity uses simple circular shapes that reflect the complete 360 degrees of service and the multitude of product solutions they deliver. Intwo were tasked with the initial rollout of collateral and brand exposure with ongoing requirements in the planning phase.