Soul Bowl
Task
Crafting a new brand identity for a start-up catering business in the UK. This fun and aspirational business with a flexible approach to vibrant street food style meals, offers weekly meal deals and pop-up venue catering with a modern twist. Inspired from the founder’s family roots and flavoursome family recipes, the essence of the brand needed to capture the feel-good, easy-going vibrancy of the food they deliver. Simple, adaptable and most of playful.