Plans for Reaching to grow from its focus on southern Sydney, to helping those all around the country (and beyond), required a brand that could go along for the journey.
Providing Reaching with a number of versatile brand assets – icon, wordmark, other logo extensions, bold typography, and a subdued but versatile colour palette – was necessary for the long term vision which was to include sub-projects like Reaching Ethiopia.
The primary online marketing was initially focused on a website; also used as a way of introducing Reaching when seeking support from businesses. Bold copy and a minimal design style helped get the message across in the most immediate way.
Subsequent design deliverables have included print flyers, video brochures, pull up banners, Facebook ad campaigns, and art & design direction – all with Reaching’s distinct look in place.