Not sure where to start with
your SME brand design?
We get it. You are in SME mode, trying to get your business idea off the ground and in front of your audience and potential investors – all while juggling a million other things. Exciting times! Budget is, of course, an issue as you’re in bootstrap mode, but you’re smart enough to know you need to create a visual identity that knows who your customers are, is clear and succinct about what problem you solve, and makes your proposition so compelling your customers want to start a conversation with you.
Brand is the foundation of your business and defines everything from your language, to your website. Getting this right from the start makes everything that follows that much easier.
Our aim is to make the process an enjoyable one for you. While we have the experience and understanding of brand and design, we want you to be a part of the process too. Don’t worry though, we’ll guide you along the way.
We can tailor brand packages to suit your budget, with the idea you can come back and extend on your brand identity, assets and documents when the time is right.
Of course, once you’ve built your brand it doesn’t end there. We have the capabilities to establish your online presence like your website and social media profiles; create your stationery and print collateral; organise signage; and solve any other design and creative headaches for you.
We’ve worked on countless brand identities for ambitious SMEs.
Read up on our favourite projects, establishing visual identities built for longevity.
Thanks to the crew at intwo who nailed the brief in concept one and have continued to impress with deliverable after deliverable, patiently accepting my back-of-a-napkin sketches. I could not recommend this team more highly.
LeapFrog Global Lead, Communications and Engagement
Changing the way you consider design
We work side by side with ambitious businesses to strategically grow their brands, without the overheads of employing or equipping staff. We like to think of ourselves as an extended part of your team.
over 30 years combined design and brand experience between the two intwo directors.
intwo was established in 2017, with many clients from our early days still working with us today.
By working with us you contribute directly to our 1% for the Planet donation commitment.
our six step process provides the framework for the success of your brand identity. read more below.
START-UP CASE STUDY: Cypher Labs
Building a SME brand redefining what’s possible with blockchain.
Nothing is hotter than web3 right now. The possibilities are exciting, the opportunities endless. Cypher Labs is a SME that researches, selects, develops and launches web3 ideas. intwo were enlisted to define a brand strategy, and then a foundational visual identity, that would invoke the excitement and revolutionary aspect of the industry while retaining the seriousness with which the business takes these projects.
We needed a fresh new look to stay relevant and diversify our audience. intwo nailed the brief and then some. We can't wait to start applying it across our store and everywhere else.
Co-owner, Valley Fudge
A great SME brand identity offers so much more than just a logo
Building a great brand can help a business to stand out in the market, attract and retain customers, and drive long-term success. Crucially, a strong SME brand design has benefits for both the business and its customers.
A strong brand can foster a sense of loyalty among customers, leading them to choose your business over competitors.
A well-known and trusted brand can improve the overall customer experience, as customers know what to expect and can feel confident in their purchase.
A strong brand can enhance the credibility of a business, making it more trustworthy and reliable in the eyes of customers.
A strong brand can give a business a competitive advantage in the market, as customers may be more likely to choose a well-known brand over a lesser-known one.
A strong brand can increase the value of a business, making it more attractive to potential investors or buyers.
A positive company brand can also improve employee morale and engagement, leading to increased productivity and retention.
A typical project process
…and the steps to building your own happy brand.
Let us know what you need help with and your budget and we'll return our proposal.
Your point of difference and understand your audience and competitors.
Your narrative and build a foundation for your brand.
Your custom identity to match your brand foundation and narrative.
Your brand assets and tools to help you communicate consistently
You to market, build a campaign to get you started in the right places.
Experience with all the industry leading tools and services
intwo are two designers passionate about brand and giving you the foundation for a successful business. Whether your business is big or small, get in touch to see how we can help connect you with your audience.
intwo provide brand identity, design and web services to purpose-driven businesses in order to drive change for the planet and its people; and in doing so, also subsidise our own ethical initiatives.